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Fitness coaching
ApexCoach
Premium coaching funnel — programs, results, process, and consult CTAs built to convert.
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High-Performance Digital Infrastructure.
Building the Next.js ecosystems that Commerce & Coaching brands use to scale. I turn 2-second lag into instant conversions.
E-com brands · Coaching platforms · Select partners
E-comBrand
CoachingPlatform
RetailPartner
SaaSLaunch
StudioCollective
Performance delta+40% Speed
Conversion lift+12%
Tech debt0%
“Yassine didn't just build a site; he built a growth engine.”
FP
Founding Partner
Commerce · Confidential
The flex
Speed that holds up in production.
Performance isn’t a slide — it’s baked into the architecture.
Google PageSpeed Optimized.Core Web Vitals
100/100
Lighthouse performance — the bar your storefront should clear.
Mobile-First Architecture.
90% of your customers are on iPhone. My builds never lag.
Tech Stack
- Next.js 15
- React 19
- Tailwind 4
- Stripe
- Vercel
Solutions
Pillars built for revenue.
Commerce
Headless storefronts that eliminate checkout friction — fast catalog, confident payments, and a path from browse to buy that feels instant.
Coaching
High-conversion funnels with integrated booking and community hubs — one cohesive experience that turns attention into booked calls and retained clients.
Projects
Live sites.
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Coaching institution
Elevated
Institutional coaching brand — structured narrative and premium positioning.
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Luxury commerce
Valemonte
Italian luxury menswear — editorial layout, collections, and refined product UX.
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